Blog

Golden Opportunities: Why Arizona and California Are Prime Growth Markets for Farmer Boys®

October 1, 2024

As Farmer Boys® continues its exciting franchise expansion, Arizona and California stand out as two prime markets for growth. These states not only boast strong economies and increasing populations but also a rising demand for new fast-casual dining spots —a demand that Farmer Boys® is well-positioned to meet.

According to the 2024 International Franchise Association (IFA) Report, franchise growth in the Southwest is expected to outpace the rest of the U.S., with hot spots like Arizona leading the charge. With an impressive $2.4 million Average Unit Volume (AUV) systemwide, our franchisees are tapping into this market potential with a proven business model backed by decades of experience. Couple that with our unwavering commitment to franchisee support—from site selection to grand opening and beyond—and it’s clear why Farmer Boys® stands out as an ideal choice for those looking to invest in a growing brand.
                                                                                                                  
California: The Birthplace of Farm-Fresh Success

California isn’t just where Farmer Boys® began – it’s where our commitment to farm-fresh, made-to-order meals flourished. Founded in 1981 by five brothers in Perris, California, our early days working with local farmers and vendors to source the freshest ingredients set the foundation for a brand that has grown to over 90 locations throughout the state.

The state’s diverse economy and reputation as a hub of innovation make it an ideal market for franchise expansion. Californians’ love for fresh, locally sourced food aligns perfectly with Farmer Boys® commitment to working with local farmers and vendors and providing made-to-order meals. This shared focus on sustainability and high-quality ingredients makes California the perfect environment for franchise success.

From Los Angeles to Fresno and beyond, California’s densely populated cities and suburban areas offer a steady stream of potential customers. With a new restaurant owned by a member of the Farmer Boys’® founding family, we’re doubling down on our expansion efforts. By joining a brand with such a well-established presence and loyal customer base, franchisees are poised to capitalize on both the state’s rich history with Farmer Boys® and the new opportunities emerging in underdeveloped markets.

Arizona: A Hotspot for Franchise Growth

Arizona is not just a new frontier for Farmer Boys®; it’s a state where our brand is already planting deep roots. With two thriving locations in Gilbert and Tolleson and a new restaurant under construction in North Phoenix, Farmer Boys is building momentum in this hot market.

According to the 2024 IFA report, Arizona ranks as one of the top ten states for franchise growth, driven by population booms in cities like Phoenix, Tucson, and Scottsdale. These rapidly growing areas are seeing increased demand for fast-casual dining options, making Farmer Boys® a perfect fit.

The state’s pro-business environment, combined with a burgeoning population, offers franchisees the opportunity to tap into a market where quality food and community engagement are highly valued. With our brand’s proven success in Arizona, franchisees have an exciting opportunity to grow alongside us in this dynamic region.

The Future of Farmer Boys® in Arizona and California

As Farmer Boys® continues to expand, Arizona and California will continue to play a pivotal role in our growth. With the Southwest leading the charge in the fast-casual dining sector, franchisees can capitalize on strong regional trends in booming markets.

Both Arizona and California offer the perfect blend of population boom, economic strength, and consumer demand for fresh, quality food. For those looking to invest in a brand rooted in community values and a desire for growth in the fast-casual restaurant world, Arizona and California are the places to be.

Excited to join the flourishing fast casual franchise market with Farmer Boys®? Fill out an inquiry form to learn more about our exciting opportunities!