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How It Works

  • Download the Very Important Farmer (VIF) app from the App Store or Google Play store and create your account.
  • Earn 1 point for every $1 spent*.
  • Points are used to unlock reward tiers, redeem towards your farm fresh favorites!
  • Get bonus points when you share your referral code with your friends, and they register their first purchase.
  • Receive special news, exclusive offers and even a birthday surprise.

Earning Points

  • There are multiple ways to earn points using your VIF app:
    • Place an order directly through your VIF app while logged in to have points automatically added to your account
    • For orders placed outside of the VIF app, visit the “Rewards” section, select “Earn”, then scan the barcode on the bottom of your receipt
    • Enter the barcode number from your receipt onto your account at Farmerboys.com/VIF
  • IMPORTANT: The barcode on your receipt expires 4 days after the receipt is printed. So, enter our barcode right away!
  • There is a 4 hour period before you can scan a second receipt.
  • Sales tax and discount values do not accrue points.
  • If you were signed into your account at the time of purchase and redeemed an offer or reward, the points will automatically be added to your account.
  • For online orders, points are loaded automatically when you’re signed in at the time of purchase.
  • Points are not earned on orders placed through Third Party Delivery Services*. Points are automatically earned through orders placed through the Farmer Boys® website or VIF app.
  • You can check your account balance by visiting the “Rewards” section — pull down the screen to refresh points in your account. Check ‘Account History’ section for details.
  • Points are not earned on gift card purchases, but purchases using a gift card earn points.
  • Points may only be earned on purchases made by you, the VIF member. Scanning of other guests receipts to earn points on purchases not made by you is strictly prohibited. Your account will be deactivated or banned from the VIF loyalty program altogether.
  • Points expire after twelve (12) months of inactivity from when they were earned.

Reward Redemption

  • For orders placed at your local Farmer Boys, visit the “Rewards” section, tap “Redeem” and find the reward you want, select “Redeem” then just show the cashier your redemption code.
  • For orders placed online, add the item in your cart and select the reward before checkout.
  • Rewards cannot by used with orders placed through Third Party Services*.
  • Reward must be redeemed in a single transaction using a single redemption code.
  • Rewards are valid at participating VIF locations only.
  • Redemption codes expire 2 hours after the codes are generated – points are returned to your account.
  • Rewards cannot be combined with other promotional offers, discounts, VIF offers or VIF rewards in the same transaction.

Offer Redemption

  • For orders placed at your local Farmer Boys, Visit the “Rewards” section, swipe up to see offers available and tap “Redeem” on your smartphone. Then, just show the cashier your offer redemption code.
  • For orders placed online, add the item(s) in your cart and select the offer you wish to redeem.
  • All VIF offers require a code for redemption and subject to the fulfillment of offer requirements.
  • Redemption codes expire 2 hours after the code is generated. If not used within 2 hours, offer is no longer available.
  • Offers are valid at participating VIF locations only.
  • VIF offers cannot be combined with other promotional offers, discounts, VIF offers or VIF rewards on the same transaction.
  • VIF offer expiration dates are listed within the offer details.

Program Details

  • Multiple VIF accounts are not permitted.
  • Only 1 free Big Cheese® sign-up offer per user is issued during initial sign up and user must download and join through the VIF app to earn this offer.
  • Points and Rewards expire after twelve (12) months of inactivity in the program and your account balance will automatically reset to zero (0).
  • Referral points are earned after your friend makes a purchase at Farmer Boys® and scans the barcode on the receipt. Referral points are not earned for referred accounts who share the same device.
  • To receive an exclusive birthday offer, you must have registered at least one loyalty check-in and have joined prior to birthday. Need to add your birth date to your account? Tap the “More” icon in the bottom right corner of your screen and select “Profile”.
  • Points and Rewards may be earned and redeemed at participating Farmer Boys® locations.
  • Account rewards are not transferable and are not redeemable for cash.
  • The VIF program is intended for individual use — points, rewards, and offers and/or redemption codes may not be transferred for use to other guests.
  • Farmer Boys® reserves the right to retract points/ rewards, deactivate your VIF account, and/or refuse service if we believe you are using the VIF program fraudulently or in violation of the program rules.
  • Farmer Boys® VIF program is subject to change at any time.
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*Points and rewards may only be earned or redeemed at participating Farmer Boys® locations. Points are not awarded for orders placed through Third Party Delivery Services, gift card purchases or taxes. See your local Farmer Boys® location page to confirm participation.

*Third Party services means orders placed for delivery through the following platforms: Uber Eats, DoorDash, Gruhub, and ezCater.