Farmer Boys Wins Retention Rockstar Award in the 2024 PAR Punchh® Customer Loyalty Awards by PAR Technology

Celebrating industry leaders in innovation, omnichannel strategies, and customer engagement

Riverside, CA (April 3, 2025) – Farmer Boys®, the beloved fast-casual restaurant known for its farm-fresh, award-winning burgers and commitment to quality, has been recognized as  the Retention Rockstar award winner in the sixth annual PAR Punchh® Customer Loyalty Awards.

Presented by PAR Technology (NYSE: PAR), a global leader in foodservice technology, PAR Punchh Customer Loyalty Awards celebrates brands that set the bar for innovation, creativity, digital engagement, and 1:1 personalized guest experiences using the PAR Punchh platform. This year’s winners stood out for their exceptional use of data-driven insights, omnichannel engagement, and impactful retention strategies that boosted customer lifetime value.

As the award recognizes, Farmer Boys is committed to building lasting relationships with its guests by delivering an exceptional dining experience rooted in quality, freshness, and hospitality. Every meal is crafted with farm-fresh ingredients, ensuring bold flavors and wholesome goodness in every bite. Beyond serving great food, Farmer Boys takes a customer-first approach to loyalty, going the extra mile to create meaningful connections, reward dedicated guests, and continuously elevate the standard of service. Through community engagement, innovative offerings, and an unwavering dedication to excellence, Farmer Boys remains a trusted destination where customers feel valued, appreciated, and excited to return.

“At Farmer Boys, our mission is to create a dining experience that feels like home—a place where guests can enjoy high-quality, farm-fresh meals made with care and passion,” said Joseph Ortiz, president and COO of Farmer Boys. “It’s an honor to be recognized for our dedication to sourcing the freshest ingredients, crafting bold and flavorful dishes, and cultivating a warm, welcoming atmosphere that brings communities together. Farmer Boys is about delivering exceptional service, fostering genuine connections, and building lasting relationships with our guests, and this award fuels our continuation of this mission.”

“Since implementing PAR Punchh’s Loyalty solution in 2014, we’ve seen a significant impact on guest engagement, return frequency, and average spend. Punchh has played a key role in our communication strategy and value offering, allowing us to effectively promote brand messaging, system-wide launches, and personalized experiences for our guests,” added Daisy Alvarez, senior director of marketing at Farmer Boys. “Receiving the Retention Rockstar award is a true honor and a testament to our dedication to guest loyalty. We’re proud to partner with PAR Punchh as we continue to innovate and set new standards in the fast-casual dining experience.”

With a customer base of more than 275 leading global brands, PAR Punchh evaluates nominees based on a mix of innovation, measurable results and platform adoption.
“Customer loyalty is evolving, and this year’s winners are proving just how impactful innovation and data-driven strategies can be,” said Savneet Singh, CEO of PAR Technology. “We’re honored to celebrate their success and look forward to seeing them push the boundaries even further with PAR Punchh in 2025.”

About Farmer Boys®
For over 40 years, Farmer Boys® has established a reputation as the leading farm-to-table fast casual restaurant chain serving award-winning burgers and all-day breakfast, stacked sandwiches, hand-chopped salads, and signature hand-breaded zucchini sticks and colossal onion rings™. At Farmer Boys, Farm Food Ain’t Fast Food®. With fresh produce delivered to each restaurant every morning, Farmer Boys ensures the highest quality ingredients and the best possible flavor in every meal. Farmer Boys is annually recognized with ‘Best Of’ food awards, voted by consumers who value generous portions of farm fresh food at a fair price. The burger concept has also been recognized by notable industry publications, including being named one of Fast Casual's Top 100 Movers & Shakers. Farmer Boys currently operates restaurants in California, Nevada, and Arizona. For more information, visit www.farmerboys.com.

PAR Technology:
For over four decades, PAR Technology Corporation (NYSE: PAR) has been at the forefront of technology innovation in food service, helping businesses create exceptional guest experiences and connections. Our comprehensive suite of software and hardware solutions, including point-of-sale, digital ordering, loyalty, back-office management, and payments, serves a diverse range of restaurant and retail customers across more than 110 countries. With our "Better Together" ethos, PAR continues to deliver unified solutions that drive customer engagement, efficiency, and growth, all to make it easier for our customers to manage their operations. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.