Farmer Boys® Elevates Executive Leadership Team
Farm-Fresh Fast Casual Brand Welcomes Industry Veterans to Bolster Future Growth
RIVERSIDE, Calif. – Farmer Boys®, the beloved West Coast brand with over 100 locations, has appointed Noah Chillingworth as its Chief Marketing Officer while also promoting Gisel Villeda to VP of Human Resources. In these new roles, Chillingworth and Villeda will play a crucial role in assisting the brand ramp-up growth efforts in 2024.
Prior to his new venture with Farmer Boys®, Chillingworth served as the VP of Marketing for Del Taco for 15 years, leading consumer-facing efforts and further helping cultivate the brand essence and identity. Before Del Taco, Chillingworth held positions at Taco Bell and Domino’s Pizza, leading marketing efforts for the western half of the US.
“Farmer Boys® is truly a special brand that I am thrilled to be joining—especially during such a pivotal time,” said Chillingworth. “The Havadjias brothers have built something very unique over the last 40 years that has resonated with countless communities across the West. I’m looking forward to helping elevate and grow such an iconic brand.”
Additionally, Villeda brings a plethora of experience ranging from HR to quality assurance into her new role as VP of Human resources. With over two decades of HR experience in the food service and retail industries and having been with Farmer Boys® for a year already, Villeda is armed with the skills to further support the brand’s vision of growth.
Chillingworth’s hire and Villeda’s promotion come amid an aggressive and strategic growth plan for Farmer Boys® as the brand sets its eyes on expansion into new and existing markets. The concept aims to open 50 locations over the next five years and enter three new regions.
“As we gear up for aggressive expansion, industry professionals like Noah and Gisel are the perfect people to help take us to new heights,” said Joseph Ortiz, President and CEO of Farmer Boys®. “Strengthening our leadership team with experience in franchising and people development gives us the perfect foundation to lay as we set out to make Farmer Boys® a nationwide brand."
The brand’s diverse menu features a range of items that are made fresh-to-order including burgers, breakfast options, salads, sandwiches and more, all made with locally sourced ingredients whenever possible.
Farmer Boys® is seeking franchise partners who have a passion for the restaurant business and are eager to join an established legacy brand. Ideal franchise candidates have the financial means to develop, construct and grow multiple restaurants within a territory, and a commitment to delivering a quality, Farm Fresh restaurant experience in the communities they operate. Qualified individuals are encouraged to apply.
For more information about owning a Farmer Boys® restaurant please visit https://www.farmerboys.com/franchising/.
About Farmer Boys®
Farmer Boys® is a leading restaurant concept that offers delicious meals made with fresh, locally sourced ingredients whenever possible. With 100+ locations and counting across California, Nevada, and Arizona, Farmer Boys® has touched the lives of countless communities. Famous for its farm-to-table food, the brand further sets itself apart through its unparalleled support structures, dedicated franchisees and convenient dining capabilities. Farmer Boys® is currently pursuing franchise expansion opportunities in key markets in an effort to bring Farm Fresh food to a neighborhood near you soon.
