By Sophia GioielloPublished: December 07, 2011 07:00 AM

Total Spectrum Advertising, an ad and public relations agency based in Orange, will soon launch an advertising campaign for the Farmer Boys restaurant chain. An Inland Empire icon, Farmer Boys chose Total Spectrum to increase sales and help expand its business. The PR firm was given the nod by the restaurant chain after a detailed selection process that included several other Southern California advertising companies.

Ken Clark, Farmer Boys’ president, said, “After the final presentations, the decision to choose Total Spectrum came quickly. We felt that their senior-level advertising executives brought the most to the table, so to speak. They have the background and capabilities to deliver everything we need, from in-store messaging to broadcast, social media networking to online promotions and beyond.”

The advertising campaign for the 69-unit chain will begin in February. Total Spectrum reps hope to bring the extensive menu with award-winning burgers to other areas of the Western U.S. Jim Bogenreif, Total Spectrum president, said, “We are thrilled to be working with this exciting and growing chain. They have aggressive goals for the brand, and we hold to help them surpass those. For 30 years, Farmer Boys has been serving up incredible food in a fast/casual environment that’s truly unique in the industry.”

Children’s mouths dropped. Patrons cheered. And four of the five founders of the Riverside-based Farmer Boys restaurant chain smiled.

Farmer Boys restaurant chain celebrated its 30th anniversary Saturday by unveiling a 30-pound cheeseburger.

To help celebrate the 30th anniversary of the popular California chain, a 30-pound cheeseburger was unveiled today at the Farmer Boys on Ramona Expressway in Perris.  “It freaked me out,” said 18-year-old Melissa Cazares, of Perris, when the mammoth burger was revealed. “I’ve seen (large hamburgers) on TV, but never in person. I didn’t know burgers could be that big. They managed to do it.”

In attendance at the unveiling were patrons, restaurant staff, the chain’s mascot Farmer Boy Roy, Perris Mayor Pro-Tem Joanne Evans, Farmer Boys President and Chief Operating Officer Ken Clark and the chain’s founders, the Havadjias family.

“The city of Perris is the greatest city in the world,” Demetris Havadjias said, thanking “the great people of California for supporting us for so many years.”

Clark said that the restaurant’s founders flew in from Cyprus to attend the festivities.

“It’s just great to see the support from the community here today,” Clark said.

Farmer Boys serves breakfast, lunch and dinner at its 66 units in five counties in southern and central California and two locations in Nevada.

The Havadjias Brothers present the massive, 30 Lb. burger.

RIVERSIDE, Calif. (October 07, 2011) – Farmer Boys, famous for its award-winning burgers and fresh, flavorful home-cooked meals, will recognize an important milestone on Saturday, October 15 when it celebrates 30 years of serving up its own special style of homegrown goodness.

The 68-unit chain will kick off the festivities on Saturday, October 15 at 12:00 noon in Perris, home of the first Farmer Boys restaurant, located at 145 A Ramona Expressway.  There, the company will pay tribute to its famous burgers by unveiling a colossal 30 lb. Farmer Boys Cheeseburger, complete with all the trimmings!  Other festivities at the Perris location will include games, give-aways, balloons, face painting and a surprise visit from Farmer Boy Roy, the chain’s lovable mascot.

The festivities will continue as Farmer Boys takes a stroll down Memory Lane with special pricing on its award-winning cheeseburgers.  On October 15 between 2:00 pm. and 4:00 pm, 45 Farmer Boys locations will offer the chain’s famous cheeseburger for just 99 cents each when consumers bring in a coupon.  The coupon will be available in special 30th Anniversary mailers or consumers can visit http://farmerboys.com/30th-anniversary to download a coupon and get offer details, including a list of participating Farmer Boys locations.

“We are thrilled to celebrate 30 years of doing what we enjoy most– bringing great food and great people together in our restaurants,” said Ken Clark, President and Chief Operating Officer at Farmer Boys Food, Inc.  “We invite all of our guests to participate in our 30th Anniversary celebration, a milestone in Farmer Boys’ history that they helped make possible through their fantastic support.”

Farmer Boys was founded 30 years ago to bring family and neighbors together in a welcoming setting reminiscent of a rural farmhouse — a place where people can enjoy great food and great company.  Serving breakfast, lunch and dinner, Farmer Boys captures the flavors and aromas of a farmhouse kitchen, where pride and hard work transform fresh ingredients into wholesome, delicious meals prepared with care and cooked to order.  From the slow-cooked chili that is meticulously prepared from scratch using a recipe developed by the company’s founders, to the more than 9,000,000 eggs cracked each year while preparing a wide assortment of delicious farm-fresh breakfasts and omelets, at the core of Farmers Boys’ success is its unwavering commitment to homegrown goodness inspired by the spirit of the heartland.  As Farmer Boys celebrates 30 years of serving up freshness, flavor and friendliness, the company looks forward to 30 more years of doing exactly the same thing.

About Farmer Boys  Headquartered in Riverside, California, Farmer Boys is a quick service restaurant chain founded in 1981 on homegrown goodness inspired by the heartland from which it emerged. Embracing the flavors and aromas of a farmhouse kitchen, Farmer Boys transforms fresh ingredients into wholesome, delicious meals.  Serving breakfast, lunch and dinner, Farmer Boys prepares more than 75 entrees fresh every day, including award-winning burgers, specialty sandwiches, crisp salads, signature sides and more. Guests can enjoy casual dining style table service or opt for the convenience of drive thru service. Farmer Boys currently operates 68 restaurants located in five counties across Southern and Central California and in Nevada.

Follow Farmer Boys on Twitter: http://twitter.com/#!/farmerboys. Be a Farmer Boys Fan on Facebook: http://www.facebook.com/FarmerBoysFood

Throughout the fundraiser timeframe, Farmer Boys guests will be invited to make a donation by “purchasing” a paper Lion Heart icon for $1.00 or more.  Lion Heart icons commemorating each donation will be displayed in Farmer Boys restaurants to recognize and celebrate the generosity of the community in supporting the Loma Linda University Children’s Hospital.

Every Farmer Boys guest who makes a donation during the fundraiser timeframe will receive a coupon for 20% off any single purchase of $5.00 or more before December 31, 2011.  

“Giving back to the neighborhoods and communities we serve is a hallmark of the Farmer Boys brand that we have proudly upheld over the past 30 years,” said Ken Clark, President and Chief Operating Officer of Farmer Boys. “We have set a goal of raising $30,000 for the Loma Linda University Children’s Hospital over the next four weeks — dollars that this renowned facility can use to further the critical care it provides local children in need.”

Since 2000, Farmer Boys, along with its guests, has raised over $260,000 for the Loma Linda University Children’s Hospital.  The company also sponsored the hospital’s 26th Annual Children’s Day in May, where over 1,100 children participated in free demonstrations to learn about fire and water safety, as well as health awareness.

About Farmer Boys

Headquartered in Riverside, California, Farmer Boys is a quick service restaurant chain founded in 1981 on homegrown goodness inspired by the heartland from which it emerged. Embracing the flavors and aromas of a farmhouse kitchen, Farmer Boys transforms fresh ingredients into wholesome, delicious meals.  Serving breakfast, lunch and dinner, Farmer Boys prepares more than 75 entrees fresh every day, including award-winning burgers, specialty sandwiches, crisp salads, signature sides and more. Guests can enjoy casual dining style table service or opt for the convenience of drive thru service. Farmer Boys currently operates 68 restaurants located in five counties across Southern California and in Nevada.  

Follow Farmer Boys on Twitter: http://twitter.com/#!/farmerboys. Be a Farmer Boys Fan on Facebook: http://www.facebook.com/FarmerBoysFood

About Loma Linda University Children’s Hospital – LLUCH

Loma Linda University Children’s Hospital is the only dedicated children’s hospital in the vast geographic region of the San Bernardino, Riverside, Inyo and Mono counties.  LLUCH serves more than 1.2 million children and offers a full-range of pediatric healthcare services.  The hospital also operates one of the largest Neonatal Intensive Care Units (NICU) in the country and is recognized worldwide as the pioneer of neonatal heart transplantation.  LLUCH is a major pediatric teaching facility for Loma Linda University and is part of the Loma Linda University health care system.

SOURCE Farmer Boys Food, Inc.

About Loma Linda University Children’s Hospital – LLUCH
The Children’s Hospital is the only dedicated children’s hospital in the vast geographic region of the San Bernardino, Riverside, Inyo and Mono counties. With 277 beds dedicated just for kids, one of the largest Neonatal Intensive Care Units (NICU) in the country, and more than 100,000 children that come each year, LLUCH is a major pediatric teaching facility for Loma Linda University and is part of the Loma Linda University health care system. LLUCH is known worldwide as the pioneer of neonatal heart transplantation.

Farmer Boys to celebrate their 30th anniversary in 2011.

Farmer Boys continues to grow with a new location in Hesperia, California.